Everything about what MarketSync is, what it replaces, and how it works.
MarketSync is a modern dealership platform that connects customer growth (MarketSync Digital), dealership operations (DealerOS) and operational intelligence (Intelligence by MarketSync) — on one connected customer and vehicle record.
DealerOS is a full dealership operating system — CRM, inventory, sales, desking, F&I, service, parts and accounting on one shared record. We describe it as a connected operating system rather than just another DMS.
The disconnected stack most dealers juggle — pricing tools, CRMs, DMS/desking, website vendors and posting tools — consolidated into one platform and one database.
Your connected digital department — website, SEO, AI Customer Agent, Design Studio, social, Facebook Marketplace, video and email/SMS campaigns, all sharing your data. $1,199 CAD/month.
The operating system for the whole store, in three tiers — Core, Pro and Complete — running CRM, inventory, sales, desking, F&I, service, parts and accounting on one record.
Core ($1,499 CAD) is the operational platform. Pro ($2,499 CAD) adds Service, Parts and F&I. Complete ($3,999 CAD) adds the entire MarketSync Digital bundle, accounting, automations, integrations and Intelligence by MarketSync.
No. Core and Pro are operational only. MarketSync Digital is included with DealerOS Complete, or can be bought on its own.
Yes. Standalone products and MarketSync Digital can be purchased on their own, and you can add DealerOS later — same login and data.
Yes. Start with MarketSync Digital, then upgrade to DealerOS Complete (which includes the full Digital bundle) without changing logins or re-entering data.
Your dealership's operating intelligence: ask what's happening, understand why, get a recommended action, and execute it after your approval. Included with DealerOS Complete.
The AI Customer Agent is external/customer-facing (customer chat, inventory questions, lead capture). Intelligence by MarketSync is internal/management-facing (understands your data, explains, and executes approved actions).
Yes. Independent products include a 7-day trial, suites include a 14-day trial, and MarketSync Digital and DealerOS include a 30-day trial. No credit card is required to begin.
Most dealerships are live in a day — you are consolidating into one system rather than migrating five separate tools.
Yes — role-based permissions, multi-factor authentication, row-level security on every record, and an immutable audit trail.
Public pricing is shown in CAD. Where a USD price is configured for a plan it is billed in USD, otherwise in CAD.
Yes — MarketSync serves dealerships in Canada and the United States. Public pricing is shown in Canadian dollars.