Privacy Policy

1. Introduction

MarketSync ("MarketSync", "we", "our", or "us") respects your privacy and is committed to protecting the personal information and business information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you access or use:

• the MarketSync website;
• MarketSync dashboard;
• Chrome browser extension;
• dealership management tools;
• inventory management tools;
• CRM features;
• website builder;
• AI-powered features;
• communication tools;
• integrations;
• related services.

Together, these services are referred to as the "Service." By accessing or using MarketSync, you acknowledge that you have reviewed this Privacy Policy.

2. Who This Policy Applies To

This Privacy Policy applies to:

• dealership owners;
• dealership employees;
• sales representatives;
• administrators;
• website visitors;
• customers;
• leads and contacts stored by MarketSync users;
• individuals interacting with websites or communications created through MarketSync.

3. Information We Collect

We collect information necessary to provide, maintain, secure, and improve the Service. The information collected depends on how you use MarketSync.

3.1 Account Information

When creating an account, we may collect: name; email address; phone number; company name; dealership information; job title; billing information; login credentials; and account preferences.

3.2 Dealership Information

Dealership customers may provide: dealership name; location information; inventory feeds; vehicle information; employee accounts; sales information; website content; marketing materials; and business settings.

3.3 Vehicle Inventory Data

MarketSync may process: VIN numbers; year; make; model; trim; mileage; pricing; vehicle descriptions; photos; videos; specifications; vehicle history information; inventory status; and availability information. MarketSync processes this information solely to provide inventory management, publishing, reporting, and related dealership services.

3.4 Customer and Lead Information

Where Customer uses MarketSync CRM or communication features, MarketSync may process: customer names; phone numbers; email addresses; inquiries; messages; appointment information; communication history; sales notes; lead status; and assigned salesperson information. The dealership using MarketSync remains responsible for ensuring it has appropriate legal authority and consent to collect and process customer information.

3.5 Website Data

Where MarketSync provides website-building functionality, we may process: website content; images; logos; dealership information; inventory listings; forms; visitor submissions; and analytics information.

3.6 Extension Data

The MarketSync Chrome Extension may process: inventory information displayed on authorized pages; website page content; images; user-selected information; browser configuration settings; extension preferences; and authentication information. The Extension only accesses information necessary to perform requested functionality. See Section 18 for the Extension's Single Purpose & Limited Use commitments.

3.7 Payment Information

Payments are processed through third-party payment providers. MarketSync may receive limited payment-related information such as: subscription status; billing history; transaction identifiers; and payment confirmation information. MarketSync does not store complete credit card numbers.

3.8 Technical Information

We may automatically collect: IP addresses; browser type; operating system; device information; usage activity; error logs; security information; and performance data. This information helps us maintain security, troubleshoot issues, improve reliability, and analyze usage.

4. How We Use Information

MarketSync uses information to:

Provide the Service — including managing accounts; synchronizing inventory; publishing listings; operating CRM features; generating reports; creating websites; and providing AI features.

Improve the Service — including improving software; developing new features; identifying bugs; improving user experience; and enhancing security.

Communications — to provide account notices; respond to support requests; send service updates; provide billing information; and communicate important changes. Marketing communications will be handled according to applicable laws.

Security and Fraud Prevention — to detect suspicious activity; protect accounts; prevent misuse; and investigate security incidents.

5. AI Processing

MarketSync may use artificial intelligence systems to provide features including vehicle descriptions; marketing content; reports; recommendations; summaries; and analytics. Information processed by AI systems may include inventory information; dealership information; customer-provided content; and user instructions.

AI-generated outputs may not always be accurate. MarketSync does not use Customer Data to make decisions regarding credit approval; lending eligibility; insurance eligibility; or employment decisions. Users remain responsible for reviewing AI-generated content before use.

6. How We Share Information

MarketSync does not sell personal information. We may share information with trusted service providers necessary to operate the Service. Examples include:

• Infrastructure Providers — hosting; storage; databases; backups; security.
• Payment Providers — subscription billing; payment processing.
• Communication Providers — email delivery; SMS messaging; phone services.
• AI Providers — to provide AI-powered functionality.
• Third-Party Integrations — including Meta/Facebook; Google; inventory providers; CRM systems; dealership systems.
• Legal Requirements — where required by law; court order; government request; or legal proceedings.

7. Customer Data Ownership

MarketSync does not claim ownership of Customer Data. Customer retains ownership of inventory; customer records; leads; uploaded files; website content; and dealership information. MarketSync processes Customer Data only as necessary to provide the Service.

8. Dealership Responsibilities

Dealership customers are responsible for obtaining required consent; complying with privacy laws; maintaining accurate records; properly handling customer information; and ensuring employees have appropriate access. MarketSync is a technology provider and does not determine how dealerships comply with applicable laws.

9. Data Security

MarketSync uses reasonable safeguards designed to protect information. Security measures may include encryption; access controls; authentication systems; monitoring; backups; and security updates. However, no internet-based system can guarantee absolute security.

10. Data Retention

MarketSync retains information only as long as reasonably necessary to provide services; maintain accounts; comply with legal obligations; resolve disputes; enforce agreements; and maintain security. Customers may request deletion of information subject to legal and operational requirements.

11. Third-Party Services

MarketSync integrates with third-party services. Those providers operate under their own privacy policies. MarketSync is not responsible for third-party privacy practices; third-party security; or third-party data handling. Users should review applicable third-party policies.

12. International Data Processing

MarketSync may process information using service providers located in different jurisdictions. By using the Service, you acknowledge that information may be transferred and processed outside your province, state, or country.

13. Children's Privacy

MarketSync is intended for business users. The Service is not designed for individuals under eighteen (18) years of age. MarketSync does not knowingly collect personal information from children.

14. Your Privacy Rights

Depending on your jurisdiction, you may have rights regarding your information, including access; correction; deletion; restriction of processing; and withdrawal of consent where applicable. Requests may be submitted using the contact information below.

15. Cookies and Tracking

MarketSync may use cookies; analytics tools; performance monitoring; and authentication technologies. These technologies help us maintain sessions; improve performance; understand usage; and protect accounts.

16. Changes to This Privacy Policy

MarketSync may update this Privacy Policy periodically. Changes may occur due to legal requirements; new features; security improvements; or operational changes. Updated policies will be posted with a revised effective date.

17. Contact Information

18. Chrome Extension — Single Purpose & Limited Use

The MarketSync Chrome Extension is built with a single, narrow purpose: to automate inventory cross-listing by parsing active product details from user-selected source inventory tabs and localizing/formatting that data to sync into destination marketplace forms. Data parsed dynamically from web pages via the activeTab and scripting APIs is ephemeral and handled in short-lived runtime memory; local preferences are stored securely within your sandboxed Chrome profile via chrome.storage.