One customer. One VIN. One continuous record. Unifying website, sales, inventory, desking, F&I, service, parts, accounting and AI marketing into one core infrastructure. Intelligence built into the system—not bolted onto it.
The CRM isn't a separate database — it's the customer record the rest of DealerOS reads and writes. Leads land in one inbox, get assigned to the right rep, and drop into automated follow-up cadences so nothing goes cold. Pipeline, tasks and a calendar keep the floor moving.
Inventory intelligence that doesn't stop at the inventory screen. Every unit shows price-to-market, days-to-sell, turn rate and live market comparisons — so you buy right, price right and move metal faster, and the same numbers follow the car into desking and reporting.
Customer, vehicle, trade, payments and approvals come together in one worksheet — without recreating the deal in another tool. Build it, generate the bill of sale, add F&I products and capture e-signatures, all connected to the CRM and the accounting engine so the numbers are right the first time.
The service department shares the same customer and vehicle intelligence as sales. Open repair orders, add labor and parts, track a parts stock ledger, and clock technician time against the job. Close the RO and it posts straight to your books — no re-keying.
The sale and the financial record stay connected. A double-entry accounting engine posts balanced journals from the events that already happen — a car delivered, an RO closed, a payout run. Commissions run on effective-dated pay plans with pay periods, review & approval, and provider-neutral payroll export.
A fast, built-in website that lists your inventory automatically — drag-and-drop sections, your brand, no separate vendor.
Cadences, tasks and a workflow engine keep every lead and deal moving to the next step on its own.
Sign in / sign out and tracked hours for every employee, with manager timesheets and CSV export.
Points, tiers and badges fold real desked deals and appraisals into a ranking your floor competes on.
Speed-to-lead, conversion, days-to-sell, attributed sales and per-rep performance — live, not month-end.
Sales, inventory mix & aging, lead source and F&I reporting for managers, in the same system.
Role-based permissions, MFA, an immutable audit trail and row-level security on every record.
Enter a car once. It's on your site, in your CRM, on the desk and in your books — instantly.